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Biopharmaceutical
companies, VC-funded companies and SMEs: How product
communications add value to your product
Do
you think you need product communications? Maybe you hope your marketing
partner will do this (when you get one), but more and more start-ups
are having to invest in product communications in order to attract
a marketing partner.
Here
are five reasons why strategically focused pre-marketing
medical/healthcare communications will add value now to your
product and company:
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1
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Potential
investors and financial journalists scan the medical media and
talk to clinicians. Is your product being talked about? |
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2
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Awareness
of the product increases awareness of the company: high impact
publications
or presentations,
can improve your share price (ask us how we increased one company's
share price by 12%, overnight). |
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3
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You
offer a more attractive package to potential marketing partners:
a positioned product with a string of publications, a group
of clinical
supporters, and a presence in the marketplace. |
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4
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The
stream of royalties repays your investment sooner, and faster. |
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5
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If
you don't find a partner you may have to bring the product to
market anyway. |
Big
pharmaceutical companies can raise the profile of their own development
products on the back of promotional activities for marketed products.
Bio-industries need a specific plan for bringing new products to
the market. We can devise a pre-marketing plan with you and provide
the resource to carry it through, without increasing your head-count.
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