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Strategic Communications Planning
A strong communications plan will be based on an assessment of your product (drug or device) in the context of existing treatments and market needs. It will identify the changes that need to be made to beliefs and attitudes in the market place and the best way to bring about shifts in perception.
A well-managed professional relations programme underpins product development and communications, providing constant feedback. A programme run by people who know the product, the potential users and the market, will be a thriving and two-way source of information, ideas and activity and will generate real results if it is based around the mutual interest of both parties.
I am honoured to be a partner with the Insocius network which specialises in delivering communications plans fully aligned with business goals.